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Fortnum & Mason Tours

Fortnum & Mason
Fortnum & Mason is one of London’s most iconic and best-known department stores. Set on Piccadilly Street, it has been a key local shopping destination since 1707, but it’s also a must-see for visitors who want to peruse luxury goods, enjoy a traditional English afternoon tea, and purchase souvenirs.

The Basics

This bustling department store is the epitome of a high-end London shopping experience. On the roof, look for the mechanical statues of Fortnum & Mason clocks whirring into action as the hour strikes. Inside you can find housewares, perfume, jewelry, and accessories, all with an English flair. The store also features a wine bar, an ice cream parlor, restaurants, and Diamond Jubilee Tea Salon, famous for its high tea service.
 
London shopping and food tours often include a visit to Fortnum's, and hop-on hop-off bus tours also stop nearby. 

Things to Know Before You Go
  • This is a must-do London experience for people interested in shopping or people-watching.
  • Make reservations for afternoon tea at Fortnum and Mason’s Diamond Jubilee Tea Salon to avoid long queues, particularly on weekends.

How to Get There
Fortnum & Mason is located on Piccadilly Street in the St. James District of downtown London, England. It’s about a 15-minute walk north of Buckingham Palace. You can get there by taking the tube to Green Park or Piccadilly Circus. Parking at the store is limited.

When to Get There
Fortnum's is open daily with shorter hours on Sundays. Visit on a weekday morning to avoid the largest crowds, and stop by during the holiday season to check out the popular Christmas window displays.

About the Famous Hampers
Fortnum & Mason is known for its hampers—wicker baskets used to carry everything from picnic items to gourmet Christmas treats. The store offers a wide array of hampers, priced from modest to mind-blowing. These are filled with desserts, tea, coffee, and more. The most expensive version has made headlines for being filled with a magnum of expensive Champagne and caviar.
Address: 181 Piccadilly, St. James's, London W1A 1ER, England
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19 Tours and Activities to Experience Fortnum & Mason

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London by Night Sightseeing Tour - Open top bus

London by Night Sightseeing Tour - Open top bus

star-4
Experience the enchantment of London after hours on a night sightseeing tour. Aboard a double-decker bus, take a trip through the city to see illuminated attractions like Westminster Abbey, the Houses of Parliament, and the London Eye. Hear fascinating facts about passing sites and insider tips on where to visit in the bustling capital city from your expert guide.  
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  • 1 hour 30 minutes
  • Taking safety measures
From
$31.60
From
$31.60
Taking safety measures

3 Hour Guided Private Walking Tour: The Best of London

3 Hour Guided Private Walking Tour: The Best of London

star-5
Marvel over royal monuments, architectural masterpieces and iconic landmarks on this 3-hour walking tour of London. Enjoy the undivided attention of your private guide as you stroll around Covent Garden, Leicester Square and Piccadilly Circus; snap photos of Trafalgar Square, Westminster Abbey and Big Ben; and stand in awe before the magnificent Buckingham Palace. For the full experience, upgrade to include a visit to St Paul’s Cathedral, Tower Bridge and the Tower of London.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$202.04
Price varies by group size
From
$202.04
Price varies by group size
Taking safety measures

London’s Sweet Treats And Desserts Experience

London’s Sweet Treats And Desserts Experience

star-5
Skip the stale cake you get at chain shops and experience London's blossoming dessert scene on a private 3-hour tour. If you love pastries, but can do without tea; no problem. The sugary tour can be customized based on your tastes, interests, and dietary restrictions. Try six dishes in all, including Battenberg cake and Chelsea buns, while you explore some of the city’s hippest neighborhoods.
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  • 3 hours
  • Free Cancellation
  • Taking safety measures
From
$143.41
Price varies by group size
From
$143.41
Price varies by group size
Taking safety measures

Independent Shopping Tour of London with Private Driver

Independent Shopping Tour of London with Private Driver

star-4
Spend a day hopping around London’s most famous stores on this independent, full-day shopping experience. With a flexible itinerary, private vehicle and your very own personal driver, you’ll visit world-renowned department stores like Selfridges, Fortnum & Mason, Harrods and Liberty, and get insider tips on the English capital’s best places to shop.
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  • 8 hours
  • Free Cancellation
  • Taking safety measures
From
$266.07
Price varies by group size
From
$266.07
Price varies by group size
Taking safety measures

The St James to Mayfair Walk: The Swinging 1660s to the 1960s

The St James to Mayfair Walk: The Swinging 1660s to the 1960s

star-5
A fascinating walk from St James to Carnaby Street. We will start our journey in Green Park and hear why an event here caused an 18th century three hour traffic jam on London Bridge. We will also find out why there are no flowers in Green Park. We will walk past St James Palace, where King Charles spent his last night before his execution. We will visit London's old wine and spirits shop. We will see where Texas fearing an invasion set up a ligation. We will see St James Square, one of London's oldest squares. We will see a number of Gentlemens clubs. And one that still in the 21st century has a No Women policy. We will then visit St James Church and Burlington Arcade. Here we will see the Beadles, the oldest police force in the world. We will hear why whistling is banned, unless you are a certain pop legend! We will visit Savlle Row and hear about Churchill's unpaid tailors bill. We will also see where the Beatles played their final gig on a rooftop in January 1969.
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  • 2 to 30 minutes
  • Free Cancellation
From
$17.33
From
$17.33

Full Day London Pick & Mix Customized Tour

Full Day London Pick & Mix Customized Tour

This is the London tour program that you desire. Your choices with no hassle and no time wasted and simply for the person who is tired of comparing agency tours only to find you always have to give up one thing for something else. Just pick the highlights you wish to see & visit from the list below and we will create your very private and bespoke dream itinerary in London with our APTG qualified blue badge tourist guides. Now you can have it all with "Tour it your way" Tell us what you want to see and we will carefully plan and customize your full-day London dream-tour with everything you can imagine Select from places like the Big Ben, London Eye, the British Museum, the Tower of London, St. Paul's Cathedral, Westminster Abbey and many more. Transportation in the city is no problem at all. We will use our massive public transportation for you. No waiting in long lines - No traffic - More time for fun and frolic. Just ask us.
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  • 8 hours
  • Free Cancellation
  • Taking safety measures
From
$1,041.59
per group
From
$1,041.59
per group
Taking safety measures

The Classic Town and Country Tour

The Classic Town and Country Tour

Experience London, the most dynamic city on earth, and explore the English countryside. Our Town and Country small group tour is absolutely perfect for a first time visit or for people returning to England after many years. Each day your personal guide will inform, entertain and delight the group as s/he takes you to London and other famous ‘must-see’ places including St Paul's Cathedral, Roman Baths and Stonehenge. Our office is on hand to book theatre tickets, make restaurant reservations and assist in any way we can while you travel. Take the opportunity to extend the trip, head into WALES, SCOTLAND or IRELAND. After the scheduled Town and Country group tour, indulge in a tailored and personal driverguided experience to other regions of the UK and Ireland.
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  • 9 days
From
$5,953.33
Price varies by group size
From
$5,953.33
Price varies by group size

Palaces And Parliament - From Westminster To Covent Garden

Palaces And Parliament - From Westminster To Covent Garden

star-3.5
Enhance your experience of London’s landmarks on a private tour of central London. Alongside your private guide, you’ll visit iconic monuments such as Big Ben and the Houses of Parliament. Absorb the architectural charm of Covent Garden; browse the designer shops on Oxford Street; and gaze at Nelson’s Column in Trafalgar Square, home to the impressive National Gallery. Learn about the history and culture of the English capital and receive personalized attention from your guide throughout this private tour.
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  • 4 hours
  • Free Cancellation
  • Taking safety measures
From
$108.24
Price varies by group size
From
$108.24
Price varies by group size
Taking safety measures

Fascinating Private Walking Tour of St James' & Mayfair with a qualified guide

Fascinating Private Walking Tour of St James' & Mayfair with a qualified guide

Visit two of London's glitziest districts—St. James' and Mayfair—and see where the British royals and other glamorous London residents shop and dine. See landmarks like St. James' Palace, Shepherd Market, and St. James' Park during this half-day walking tour and enjoy the variety that these neighborhoods have to offer. Window-shop in the elegant windows that line the streets and hear fascinating stories about the royals and English aristocrats through the years.
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  • 3 hours to 3 hours 30 minutes
  • Free Cancellation
  • Taking safety measures
From
$183.04
per group
From
$183.04
per group
Taking safety measures

Unique Mayfair Lifestyle and History Walk - Private Custom Tour

Unique Mayfair Lifestyle and History Walk - Private Custom Tour

star-5
The abundance of interesting sights and landmarks to visit in London can make it overwhelming as a tourist to shortlist things to do. Get the most out of your time by going on a tour that focuses on the regal area of Mayfair and St. James’. See Victorian buildings, walk down the famous tailor area of Savile Row, discover hidden passages, and learn about the area’s link to art, fashion, and aristocracy.
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  • 2 hours
  • Free Cancellation
  • Taking safety measures
From
$129.89
Price varies by group size
From
$129.89
Price varies by group size
Taking safety measures

Private Walking Tour of Mayfair, London's famous aristocratic village

Private Walking Tour of Mayfair, London's famous aristocratic village

Mayfair may be one of London’s poshest neighborhoods, but that wasn’t always the case. On this 2-hour walking tour, learn how Mayfair went from being a playground for the aristocracy to a debaucherous red light district and back to being a respite for the UK’s wealthy upper class. Pop into upscale boutiques and admire some of the oldest trees in London along the way.
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  • 2 hours 30 minutes to 3 hours
  • Free Cancellation
  • Taking safety measures
From
$183.04
per group
From
$183.04
per group
Taking safety measures

Private Walking Tour of St James', London's Royal Village with a qualified guide

Private Walking Tour of St James', London's Royal Village with a qualified guide

star-5
Follow the path of the British monarchy on a tour of St. James’s Park, known as London’s ‘Royal Village’ thanks to the ring of palaces surrounding this leafy retreat. Hear what goes on inside Buckingham Palace and other regal residences, and window shop at exclusive boutiques favored by the royal family. A top-rated guide reveals that there’s much more than meets the eye in this ritzy enclave.
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  • 2 hours 30 minutes to 3 hours
  • Free Cancellation
  • Taking safety measures
From
$183.04
per group
From
$183.04
per group
Taking safety measures

The finest street in London: An audio tour around London's leafy St James's

The finest street in London: An audio tour around London's leafy St James's

When King Henry VIII demolished a hospital for sick women to make way for his new hunting lodge, he paved the way for the development of one of London’s greatest gems, the stylish and sophisticated area of St James’s. Over the next 300 years, it became home to the “best sort of people”, where you’d find houses owned by “persons of the highest social rank”. St James’s is still where you’ll find some of London’s grandest homes today, along with its finest hotels, bars and restaurants. It also has the oldest luxury shops in the world, and one of its streets boasts more Royal Warrants than any other street in the country. This self-guided audio tour will take you through elegant streets into leafy garden squares and narrow alleyways. Along the way, we’ll see some of London’s most iconic sights and also plenty of hidden gems. Most of all, we’ll hear the stories, scandals and gossip that have all helped to create the unique character of the area that we see today.
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  • 1 hour 30 minutes to 1 hour 50 minutes
From
$6.99
From
$6.99

Private London Desserts Tour w/ 6 Pastries incl Battenberg Cake and Chelsea Buns

Private London Desserts Tour w/ 6 Pastries incl Battenberg Cake and Chelsea Buns

A full three-hour tour dedicated to London desserts awaits! Pastries lovers get ready to try all the perks of British cuisine. The sweetest things ever provided with tea and made according to your preferences and even food restrictions. Have you ever dreamed of trying Battenberg cake and Chelsea buns? This and four more dishes only for you. On this tour, you get the best chance to fulfill your food dreams. • Get full attention from your guide on our private tour • Get a few bites of six most popular British desserts • Create your itinerary according to your interests • Get a bit of advice on restaurants from your guide
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  • 3 hours
  • Taking safety measures
From
$399.00
Price varies by group size
From
$399.00
Price varies by group size
Taking safety measures

Full Day London Pick & Mix Customized Tour

Full Day London Pick & Mix Customized Tour

This is the London tour program that you desire. Your choices with no hassle and no time wasted and simply for the person who is tired of comparing agency tours only to find you always have to give up one thing for something else. Just pick the highlights you wish to see & visit from the list below and we will create your very private and bespoke dream itinerary in London with our APTG qualified blue badge tourist guides. Now you can have it all with "Tour it your way" Tell us what you want to see and we will carefully plan and customize your full-day London dream-tour with everything you can imagine Select from places like the Big Ben, London Eye, the British Museum, the Tower of London, St. Paul's Cathedral, Westminster Abbey and many more. Transportation in the city is no problem at all. We will use our massive public transportation for you. No waiting in long lines - No traffic - More time for fun and frolic. Just ask us.
More
  • 8 hours
  • Taking safety measures
From
$1,041.59
per group
From
$1,041.59
per group
Taking safety measures

London Shopping Experience Tour

London Shopping Experience Tour

London has it all and this tour will take you to a different dimension of shopping, tradition, culture, expectation and demands, with a highly trained, knowledgeable and well-experienced team, ready to give you an eye-opening and fun experience. Shopping in London is also a science. Maybe the most exciting activity for real and window shoppers. Whether you like to spend or just like to window shop, you will have a fun experience on this tour. Our APTG blue badge qualified guides will take you the shortest way for those stores to provide you with the most convenient shopping experience in world's greatest multicultural capital. If you are searching for an outlet shopping experience out of the city, then we advise you to take a closer look for Bicester Village Shopping Tour or we can simply customize your shopping experience based on your or group's interest and focus.
More
  • 8 hours
  • Taking safety measures
From
$855.92
per group
From
$855.92
per group
Taking safety measures

London Shopping Experience Tour

London Shopping Experience Tour

London has it all and this tour will take you to a different dimension of shopping, tradition, culture, expectation and demands, with a highly trained, knowledgeable and well-experienced team, ready to give you an eye-opening and fun experience. Shopping in London is also a science. Maybe the most exciting activity for real and window shoppers. Whether you like to spend or just like to window shop, you will have a fun experience on this tour. Our APTG blue badge qualified guides will take you the shortest way for those stores to provide you with the most convenient shopping experience in world's greatest multicultural capital. If you are searching for an outlet shopping experience out of the city, then we advise you to take a closer look for Bicester Village Shopping Tour or we can simply customize your shopping experience based on your or group's interest and focus.
More
  • 8 hours
  • Taking safety measures
From
$855.92
per group
From
$855.92
per group
Taking safety measures

The London Cheese Crawl - with glass of prosecco @ 12pm

The London Cheese Crawl - with glass of prosecco @ 12pm

star-5
Calling all curd nerds and turophiles - yep, there's a word for your love of cheese - London's finest cheeses are being wrapped up into a 2 hour walking tour! • The best cheese tasting bites all over London • Test your cheese knowledge with interactive cheese trivia! • Get to know the city through cheddar and mimolette! • Led by your friendly, knowledgeable local tour guide *EatWith is the world’s leading community for authentic food experiences with locals, in 130+ countries. Through dinner parties, supper clubs, cooking classes, and food tours in private homes and special venues, EatWith connects hand-selected local hosts with travelers seeking unique, immersive food experiences.
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  • 2 hours
  • Free Cancellation
From
$49.64
From
$49.64

Private Tour: Chauffeur Driven London Shopping Trip

Private Tour: Chauffeur Driven London Shopping Trip

Shop your way around London in style with this chauffeur-driven shopping trip, direct from your central hotel. With a private driver to give you tips on boutiques and historic shops, you’ll have everything you need for a stress-free day out. Check out legendary department stories such as Harrods and Liberty London, and rest your legs as you travel around town.
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  • 8 hours
From
$744.08
per group
From
$744.08
per group

Frequently Asked Questions

The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What's the best way to experience Fortnum & Mason?